Dr Shalini Vohra has more than 20 years of experience in marketing and has worked in both industry as well as academia. She earned her PhD in Marketing from Manchester Business School, University of Manchester and has featured as a marketing expert on BBC Breakfast, ITV, BBC Radio, LeMonde and many more. She worked for 10 years as a Senior Lecturer in Marketing at Sheffield Hallam University.
She has published several articles in leading academic journals, chapters in research books as well as articles in leading media publications. She has worked in a managerial capacity at large multinational organisations such as PepsiCo. As a marketing consultant she has helped several small businesses in the UK with creating, launching, and building their brand. She is passionate about writing for children and young adults.
